The look of naturally thick brows is one beauty trend that is showing no signs of slowing down. A study published by Nielsen at the end of 2018 reported that the purchase of eyelash and eyebrow treatments and eyebrow products is up by 32 percent and 24 percent respectively year over year and drastically outpaces the purchase of other eye makeup products. One subset of these growing treatments is microblading, a semi permanent cosmetic brow tattoo procedure that’s beloved by savvy beauty consumers looking for a longer-term fix. But despite the overwhelming popularity of the treatment (there are over 8.1 million posts on Instagram for #microblading, and over 1.1m posts for microblading eyebrows), there is still plenty of misinformation surrounding the topic. We tapped New York City permanent makeup artist Kendra Bray, founder of Better Brows & Beauty, to get the important information you’re not hearing anywhere else.
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